Name: Building Your Future: 2026 Product Roadmap & AI Strategy Review
Uploaded: 2026-01-16T18:01:05.494Z
Duration: 42 min 16 s
Description: Building Your Future: 2026 Product Roadmap & AI Strategy Review

Transcript for "Building Your Future: 2026 Product Roadmap & AI Strategy Review": Good morning and good afternoon, everybody. Thanks for joining us today. We'll be getting started here in just a minute. We've waiting for one more person to join us up here on stage. And in spirit of all things 2026, we've got a little bit of a technical hiccup that we're sorting through right now. But, bear with us one minute. We'll get here get here started. I see many of you already doing that, kind of joining in on the messages and comments there. So go ahead and do that. Let us know where you're where you're joining us today from. And Wendy is now here, so that's that's actually who really runs the show. So we need to make sure Wendy is here. So with that, Wendy, I'll turn it over to you. Well, you did exactly what I would have done, which is ask people to tell us where they're joining from today. So thanks, and good morning, everybody. Looks like we've got folks from all over the country. I'm seeing a bunch of YMCAs, Wyoming, Washington, Virginia, Vermont, Pennsylvania. Fantastic. I'm calling in this morning from Sacramento. Wes is calling in from North Carolina. We've got Pat here from Atlanta this morning. Steve, where are you calling in from? Portland, Oregon. Portland, Oregon. Love that city. We used to live there. Okay, we're going to give it just about thirty more seconds for you all to say hello to each other. I'm sure you all, many of you probably know each other in the thread here. While we do that, I'll just give you a few rules of the road or lay of the land. There should be, you know, plenty of opportunities for you to ask questions as we go. I will be keeping my eye laser focused on this chat as much as I can and bringing your questions to the presenters. So if you are listening and you hear something, ask the question. Any questions we don't get to cover during the meeting, if we run out of time, we will be updating the FAQ that we have posted on the dexco.com AI announcement page. We're gonna listen to questions here and figure out how to bring them on that page, and then we'll also be sharing the the deck and the recording and additional, you know, Qs and As after the event for anything we don't get to today. So with that, let's go ahead and move into the agenda. We're really glad to have you here today, everybody. This is new quarterly road map briefing that we are planning to bring to you from now on. You're gonna see this crew here on the left pretty regularly. We'll have some others join us from perhaps our service organization or other parts. But you what you're gonna hear today is what's coming on our product road map, a little bit of a review of what's here today, what have we released recently that you might not be aware of, and then also what's coming soon in our products, in our partner program. We're gonna talk a lot about AI and what's our vision for how we're gonna be transforming Daxco this year with AI and, you know, what what and when you can expect to hear more from us next. Let me introduce my colleagues here. I'm super excited to introduce West Gilles, our chief product officer Pat Harper, our chief technology officer. And maybe new to many of you, Steve Lapinbusch, who is despite the title there on the slide. He's our director of product management for the nonprofit segment and looks after all the products that we work with you on, our nonprofit customers. And with that, I'm actually gonna turn it over to my colleague, Steve, who's gonna kick us off. Excellent. You, Muneet. So, again, yeah, my name is Steve. I'm in charge of the nonprofit products, which includes the products that all of you folks use. And while I know that AI is, something a lot of folks are eager to talk about, we wanted to spend a decent amount of time talking about what it is we're we're building this year, that, in a more traditional tech fashion because there are a lot of problems that that we can solve for you that isn't necessarily the best fit. Right? AI is is not a cure all. It's a very important part of what we're doing, but some of the problems that we're gonna solve for you are gonna be solved with, quote, unquote, old fashioned way, and we definitely wanna spend some time talking about that as well. When we thought through based on all of the feedback and on-site work we've done with with the various nonprofit organizations. We came up with four themes that really sort of drove what it is we're building next. And the first is that the we call it enhancing billing and payments, but really comes down to the the payments universe in 2026 continues to get more and more diverse. There's all sorts of ways in which people can present money to nonprofits, and we need to be able to accommodate that so that you can continue to meet those sort of consumerized expectations of the way in which people wanna pay for things. And then I spent a lot of time working with nonprofits in in my graduate work, and I could tell you that there's never a lack of a need to streamline manual processes, in a nonprofit. The work is fast and furious and diverse, and you folks are do do an amazing job of finding a way to get the work done. And it's our job to help you ease the burden of getting the work done. And that's what that streamlined manual processes part is about. And the other is that there's a constant need to get better communicating with your members, and we have some some things on the road map that we're gonna be doing that help you do that in a very quick and efficient way, things that a couple of them things that folks have been asking for for a while and that we are delivering. And then last, and this really is sort of the bridge to AI, is nonprofits have been providing data to us so that we can work it on your behalf for many, many years now. And it's a a constant need to help you. I come from an old data analytics background to interrogate that data, to make sense of that data, to find your next best decisions in that data. And some of the things that we've done, on the road map, you'll see those. And then that gets us to what we're gonna do with AI after that, because there are few few tools in tech better at parsing enormous amounts of data so that it makes sense to human beings than AI. And with that, you can see this is a version of our road map. We see we break it out in terms of things that we're building for the membership experience, integrations that we're making to really get a a much richer and broader ecosystem around the the platform that we provide because we're never gonna be best in breed in absolutely everything. And I don't think anyone expects us to, but it is a reasonable expectation for us to go out and find the best in breed in things that we're not gonna do and make sure that that can be brought into the ecosystem and make sense for you folks. And one of the areas that we'll talk about is fundraising integrations. That's something we've done. You'll see some of the numbers around that. That's something we continue to be very interested in hearing more about from our customers and prospects about how we can do that better. And then the last part is mobile. The mobile experience is really the experience that your members see in order to experience the work that we to we do together with your nonprofit. Right? Almost all of that comes through their mobile. And so one of the things that we are doing is we are refreshing the entire mobile experience for you because we hear you when you say it needed to get better, and and it has, and it will continue to do to me, continue to get better. A couple of things I think that are really interesting on the horizon in mobile, and then we'll go back up to to membership and integrations, is that AI program recommender. One of the things that we have, heard from a lot of folks is can you better consumerize the experience of our members when they come in this you know, I want a I want a class. Well, rather than sort of sift through the catalog the old fashioned way, like maybe some of us still do, wouldn't it be great if you could have something on the mobile experience that simply provided you a a recommendation for what sort of program would be interesting? Those are the kinds of things that Wes and Pat are gonna talk about that I think are really going to take the mobile experience for your members up to the next level. And then on the integrations, let's see. Oh, yeah. And I think a great example of payment flexibility is that we are moving to accept both Apple Pay and Google Pay. And those are the sorts of things that we have heard loud and clear that that people online, they need to be able to use alternative payment methods, especially as a lot of nonprofits look for members in in demographics where that's just a daily expectation that I can use my Apple Pay to pay online for something. And so that's something that we're building into the road map as we go forward. And, yeah. This is a collection of things that we have found across a number of different kinds of nonprofits, YMCAs, boys and girls clubs, JCCs. The child profile in particular is something that with our on-site research that we've been doing with boys and girls clubs, we found things that we need that we can do to enrich and enhance the child profile itself, what information is known about the child, that we're realizing actually a lot of the other nonprofits would benefit from as well. And so we're building that into the core platform as we go forward. Also, the ability to just get everybody checked in faster. Right? I used to be a math teacher in a public middle school. I know what it's like to have 35 kids in front of you and have to do the administrative work all at once while also trying to get your objectives met. And so the ability to get everybody in the system quickly and also to make sure if there are incidents and alerting to handle those the right way expeditiously and accurately is also something that we're building. And then we've also heard from folks that, yes, programs are always important, but there's also events where it's not a program that anyone's signing up for and paying you for, but it is a key part of things like donor relations and and and outreach where you're gonna have an event. Those people are not gonna be members, and you need a way in the platform to capture that reality and move forward from a marketing standpoint. And so that's something that we're building out as well. Next slide. This is something that a number of locations have really asked for, I'll say stridently, and we're delivering this year, is the ability to send SMS messages both about programs and the facilities directly to your members and staff. This is something that I've been here a very short time, but in the customer visits that I've had, I think every single customer visit has mentioned this need. And so this is the need that we're going to meet, and we're going to meet it in the earlier part of this year. And then finally, this is something many of you have probably seen as you've logged in to the platform as we've been developing dashboards on the data, again, that that you folks have been entrusting us with for years. We're starting to surface that in a way so that you can see at a glance some of the dimensions of the data, some of the progress in different parts of your nonprofit that you've always been wondering about. We we've seen that folks were running sort of the same reports over and over again. There isn't any reason not for us to bake that into a dashboard, so you don't have to go searching for it. It's just right there in front of you. And that's what we've built with these dashboards. You'll see the list of those, leadership, fundraising, etcetera. Those are dashboards that we are building, we have released, and are going to release as we go forward throughout the year. This is also an area where we're proud of what we've done. We've gotten really great feedback. But, again, I think that we can do even more together. And I think that's where we start talking about a better way to really start digging into and making sense of your data to see dimensions of your data that we can bring to you that you may not even know were there because we've seen the data and the metadata that you've been offering us for years and years. And so to to peel back the curtain a little bit and let you start to to get into even more data driven decision making, these dashboards are the beginning of that, but they're not the end of that. Not not even not even close. Two, quick questions before. we move on, Steve. One is George asked, Will Apple Pay and Google Pay be available at point of sale or only in the app? The the Apple Pay and Google Pay, it to be clear, point of sale, they're talking about they're in in the club being able to to use it right there with their phone. gonna make the assumptions in club at the at the front. desk. Yep. That that should already be supported. Yeah. We'll. we'll we'll check on that. That's tap to pay technically using a. Google or. Apple wallet and card. So that should already be supported on the point of sale. Yep. And then. this is more about in the mobile device using the cards that may be saved based on your Android or Apple device. And. then the question just to be clear, if that if that if the person who asked that question, if that's not available, that's something they should reach out to their account team because there there may be a need to to get something, wired up there for them. Yep. And second question is the texting that you showed, is that inside Dexco operations, or is. that only in Engage? No. That's in ops. In ops. Fantastic. Thank you. Alright. Move on. Alright. We talked earlier about sort of really building out proper ecosystem around the platform. And I think our fundraising integrations have been really one of, if not the best example of us doing that. Obviously, fundraising in the nonprofit sector is absolutely critical. And there are other vendors that you guys use for that and and are gonna continue to use for that, and you need to be able to integrate that into the platform. And this is what we've done with these, the four that sort of rose to the top when we asked customers which ones needed the most, which ones were most popular. And as you can see, that traffic, that work is already flowing, from those integrations into ops. And so then what else are we releasing in 2026? Well, there's there's six things there. And some of them I think are are somewhat self explanatory, and a couple of them might need a little more little more exposition. New report builder and more dashboards, That's essentially really jazzing up the the dashboards that we've provided, offering a lot more flexibility, the ability to, again, as I say, draw on more data, ask more complicated and sophisticated questions. So that one, think, is somewhat straightforward. The guest passes. This is something that came up just yesterday when I was talking to a customer around the idea of events and making sure that we have the ability to bring people in for a tour or bring people in for an event and have a proper guest pass as opposed to have to do a workaround within the system. And then this third one, cash discounting. It's it's not exactly the the the fanciest of names, but it's it's a very straightforward thing that is a nod to, again, sort of the complexity of a lot of the payment systems, is that this allows a location to reduce the cost of a program so that you're not charging for a processing fee that you're not paying because they're paying you in cash. So cash or cash equivalent. Right? Could be ACH, for example. But if you're not paying that processing fee, this allows you to adjust the price to meet that reality so that the member is is not having to pay for a processing fee that isn't gonna happen. And then, again, we talked a little bit about the digital wallet and payment methods and the SMS. The the other is that these deeper integrations with the fundraising partners is something that I take very seriously. I come from a a pretty corporate background where the partner ecosystem really helped define the value proposition for all of our customers. And I absolutely am convinced that we can do more there, in fundraising, but also in other areas as well. So if you have, ideas and thoughts on on where else we need to integrate in order to make your jobs easier and more efficient and effective, we really wanna know. And, you know, you you'll be reached out to after this presentation, and you can offer your opinion there. If you're a current customer and you have an account team, please reach out to them. All all of those roads eventually do lead to me, and we have those discussions, we aggregate that. And I'm really, really eager to to hear them to hear your voices authentically so that we can figure out what should happen for second and third. Steve, there's just a quick question on customer reporting before you move on. I just want to make sure that any custom reporting they've already built won't disappear as the new dashboards are rolled out. So you can you just clarify, I? see. Yeah. No. That that's a perfectly understandable question. Those new dashboards that you see, those are in addition to what whatever else is happening. Right? Those those new dashboards that we're that we're talking about, those dashboards are things that we assume a lot of folks and we found when we release them, a of folks just want that single glance. They don't wanna have to make their own custom report. Both things will continue to exist. Okay. I think I'm trying to answer as we go. So I'll take a second and introduce this one. So this is a new one that you'll be seeing from us coming in the next handful of weeks. We know that many of you would like to provide additional wellness offerings to your members, so we are working to roll out a telemedicine program that you can secure directly from us. It is certified partners, FDA approved pharmacies, a HIPAA compliant program integrated with Dexco operations and Dexco Engage Pro, and you'll be able to offer GLP one, HRT, TRT, and peptides along with your own personal training bundles. So look for this coming over the next few weeks, and we'll be doing a kickoff to announce more about this in February. Next. Awesome. Very hot topics. You know, obviously, year and even last year, what, AI, what's going on, how might we be approaching that. So wanted to share with you guys today kind of the direction of where we're going and some of the things you could expect with us, from us over the next few months. So we jump into it. Let's talk a little more about kind of the landscape here. You know, obviously, AI is a huge opportunity within health and wellness and within nonprofits in terms of, the challenges it can help solve. Right? We we hear time and time again from customers, it's staffing, there's retention pressures, it's communication pressures, trying to follow-up with members in the way they wanna be, you know, you know, through the means they they kinda reach out through. And so, obviously, not surprising. You know, we see it every day. There seems to be a new startup, a new point solution that's out there. But there are some challenges that come with that. Right? Many organizations struggle to scale with the number of integrations and the complexities that come with that. And one of the things that, you know, even we, as DaxCo, are working with internally is some of the, obviously, some of the additional compounding cost that go on, but also the risk and security issues that can come along with having some of those, AIs and data and assistance connected to that and not always knowing where that data might be going. So it's kind of a huge opportunity. We wanna make sure we spoke with you guys today about what that looks like and how we plan to approach that for you as we go forward. So with that, we have the next slide. Yeah. Hi, everybody. This is Pat Harper. I'm CTO at DaxCo. Just to kind of talk a little bit about our AI approach. When we talk about AI at DaxCo, we're really talking about AI that's purpose built for the market. It's powered by, you know, the deepest operational data that's in the industry, and we deliver it with enterprise grade security. So AI is only as good as the data behind it. As Steve mentioned earlier, this is really where DAXCO is fundamentally different than everybody else. Over decades, we've come to, build and manage the industry's really deepest operational data foundation platform that exists. And across all of our service offerings, we consolidate, you know, member program financial data into centralized, data platform that is secure, that's purpose built for what we're trying to do. It's not scraped data. It's not third party enriched data. It's first party. It's operational data that's generated by teams like yours every day. And at scale, that represents billions and billions of transactions annually. It's across the market. It's decades of historical context that's kinda wrapped in all of that too. So the depth and the context that allows our AI to, you know, deliver meaningful insights, not just not generic predictions, but intelligence, that reflects on how the nonprofits actually operate. So we use the same data foundation, power of AI, at a couple of levels, insights that help individual clubs operate better day to day in the aggregate and then market level intelligence that's really unique to Daxco. So that's why our approach really delivers faster, less risky results, and it's grounded in a solid data strategy. The next slide. Yeah. And then, of course, I mean, none of this matters really without trust and security. So the AI platform, that I just mentioned is is also built with security and privacy by design. It follows the NIST 800 information security framework. The security framework, is used across a lot of highly regarded industries. It's a national framework. It manages risk, has the operational controls, it protects sensitive data. It it means enterprise grade encryption, role based access, continuous monitoring, auditability, all of that is embedded directly into the architecture. It's just it's not bolted on after the fact. And the emphasis here too is that your member data is never used to train public AI models. It it it never benefits competitors or others outside the industry. So you own your data. You control it. You govern how AI accesses it. And when the data is shared with partners, integrations, and so forth, it's done through, you know, governed APIs, clear controls. It's SOC two aligned. It's audited. It's PCI ready for the financial transactions. So the same security posturing that's protecting your operations on a day to day basis extends into our AI capabilities. So data stays protected, your club stays in control, and AI works on your behalf. So let's talk about how that comes to life and so how we envision that and what that means for you. And so, fundamentally, the, you know, the shift that we're making and the the journey that we're on is to make AI native to Daxco. Right? And so within our products, within our platforms, as Pat Pat mentioned, leveraging that data and those models, but doing that within our secure ecosystem, we'll be able to kinda transform the way we think about, delivering product experiences. Some of the ways it's already coming to life in areas where we're already beginning to focus on, you can see here highlighted by the, the AI Sparkle, if you will. Right? So payments, reporting, digital lead management, member management, the partner ecosystem, and even new products and offerings. Right? So we have, you know, new things that we're working on that that may allow that's gonna allow us to extend some of the capabilities that we have within our platforms, to support you and your missions. So kinda moving forward, as you think about, on the next slide, we'll take a look at, you know, what does that mean for you and how to think about it. So, one, kind of this idea of an embedded intelligence, right, is native to the application, not necessarily bolted on. You don't have to worry about the impacts there. Pat highlighted that complete member context of all of the data that we have within our system. That is both ours, but also the, you know, the data that you're bringing into Daxco, whatever system it might be, but also through those integrations that you might have. Right? So we're looking over all of that full context. But, again, it will remain, extensible. We'll talk on the next slide here in a minute about how we're gonna, you know, make sure we remain flexible and and provide you ways to integrate with that. What that means is a much better complete, journey across the staff and member in terms of how that begins to impact, your operations and your staff and member experience. And so as we go forward, like, what are some areas that we're thinking about, and how might that come to life, and what are some things that we're we're we're working on now? So kind of around the the circle here are a few different capability areas that we are actively working on. So the first here on the left, bottom left, extensibility. So MCP is a context protocol model context protocol. It's a standard that's available now in the AI space to allow applications to connect and allow people to connect to applications. We see it as a way, you know, to provide just like APIs do that today, MCP servers or MCP will do that in the future, but also still protecting your data and making sure, it safeguards, the safeguards are in place. Some things we've done that we need to we're gonna be refreshing, around some of the predictive intelligence, churn forecasting, capacity planning, donor indicators. Some of these we service in the past, but the new AI capabilities and the new workflows will allow us to harness those capabilities in different ways. In the middle here, workflow automation. We've talked about the staffing shortages, complexity, you know, and some of the, challenges you might have in terms of working within the application with limited staff or in the short time you have. We think there's ways we can, you know, use this to augment, and simplify, the process that may happen. So rather than having to, you know, click through a number of screens to set up a new membership, we envision a world where, you know, an agent can do that on your behalf, right, and simplify that workflow for you, which brings us to the on the right here, the intelligent agents. A few different ways we're envisioning this, could be anything from the front desk agent answering questions and phone calls for you on your behalf. You know? When are we open? What classes do you have? What offerings do you have? Which can definitely help so you can be front and center with your members. At the same time, cultivating those leads and and, you know, those members you already have to make sure they're aware of all the new offerings that you might be offering and and to retain those members and really fully engage them. And then yep. And I covered myself here on the conversational AI, the kinda chat and voice. We do see this as being kind of multichannel or omnichannel. It could be across voice, chat, texting, messaging services as well. Obviously, the technology landscape has changed there quite a bit, and there's no reason we won't be able to address, all of those as we go forward. So, continuing on, you know, what is another example? So now thinking about how we you know, we look at it from, like, maybe more of a a core operation capability, then also kind of this marketing automation, which obviously gets into, you know, how do we streamline both engagement and growth. And so on the right, on the marketing automation, you know, where we see this going is campaign creation orchestration. Right? That is a combination of some of those workflow agents based on understanding, the customers you're trying to target. The content could be, you know, built out on those workflows managed for you. That predictive outreach is really where we see a huge opportunity here. That's gonna be leveraging some of those proactive agents to communicate on a personalized basis. Again, we're gonna know your members because of their history within and and the information that we have. And so we'll be able to kind of reach out to them, understand what their check-in history has been, what their class engagement has been, their program engagement, and make sure they stay connected, to your local organization. And then there on the upside, you know, opportunities here, everything from, you know, scheduling optimization, do we have the right classes, the right staffing in place, managing some of these payment and billing questions that come up too. Right? We know, that can be a challenge to sort through those and make sure, one, the payments are being collected, but, also, that the questions are being answered when when members do have a question around, you know, what that might be. So lot of opportunity for us as we see going forward around just making our core capabilities that we have today smarter, more intelligent, more automated using the AIs, but, also, we see the ability to extend our our solutions even further, and solve problems that may have been really difficult to solve before. So, super excited about, where we're going. Yeah. So just kind of, you know, to bring it all together, the whole story, you know, the AI advantage that we're building both operationally from the CRM system, all of the things that Wes just mentioned, It comes from a combination of best in class industry data. It's a purpose built data platform with enterprise grade security. It's built on solid centralized frameworks, established frameworks that are auditable, that are extensible. Clear data ownership. We've got clear controls in place, you know, as we enable and and deliver on these features. Organizations, you know, can adopt AI confidentially knowing that their data is protected. It's always under their control. And taken together, this is really what allows Daxco to deliver, you know, our AI solution that's not just powerful, but it's practical, it's trusted, it's ready for operational use, and it's best in class. So couple things as we kind of, move in here. We got a couple more slides before we get into the q and a portion, and and love the questions that are coming in in the chat. So keep them coming there. We'll be fielding those, you know, more shortly here. So a couple of things just to remind you. In some of our products today, we already have, kind of AI based predictive capabilities. So in Engage Pro, you can see here in terms of how we can handle some segmentation as well as, some of the the workflows and automations that we have. Same thing in our our digital marketing services, around the performance, and targeting and and managing your spend for better return. And then engage, same thing. Like, those those churn signals where we're looking for indicators, while we have these capabilities, we know the next generation of these AI tools will allow us to, you know, further extend them and enhance those capabilities, and automate them even further. So reminder, we have these, but there's more to come as we go forward. And so what are some next steps as we kinda think of oh, almost cut you off. Wendy, why don't you jump in? I know we have the the partner slide. That's okay. Well, I wanted to emphasize that through your DEXCO exchange program, you do have access to a number of partners who have AI capabilities today, either embedded in their core platform or offered as incremental services that you can subscribe to. One thing that we, you know, really want you to know is if you have a partner that you don't see listed here or you don't see listed on our Engage page, reach out to us and let us know, and we will see if we can reach out and bring them officially under the DaxCo Exchange umbrella. The DaxCo Exchange program is really intended to benefit you from not only just, you know, ease of integration into our platform and data flow, but really also, I really want you to think about security and the ability to turn a partner off and on through our gateway in a way that you probably can't do if you expose that data to that partner through your own API. So think a lot about that. Our API policies are such that we really want you to work through the Doxico Exchange program just so you have security and control. Alright? And, again, if you have a partner, let us know. Alright. So what what's next? Where do we go? So as Wendy recommended, and I think we've kind of you some of you've asked in the chat, the replay and the slides will be mail made available after, after today. So for those that may have missed it or wanna take another look through this, that will be available. Also, we will be updating, the FAQs that are available on our website now, attached to the press release where we talked about our, you know, vision for moving, to more AI native and AI first, will be updated based on your questions as well. So additional things that will be happening along the way. As we move forward so we see this as a platform wide rollout. We are really thinking about connecting these experience across the different products and making sure, they come together. Now, you know, as we've talked about, data's impactful, the general technology. And so this is a journey. We're in the very early stages of the AI journey. We're excited about where it is in terms of where AI can go. So things will begin to roll out in phases. Additional AI integration. So, you know, this goes back into us making sure we will continue to embrace the ecosystem, but also making sure, both for the partners and for you, we have that in a secure and governed way. And then full disclosure, some of these, capabilities will just come as part of the subscription that you may already have. Others will be new, because of you know, there's just some changes here in terms of, kind of usage base in terms of those capabilities. That's kind how AI in general, is consumed today. And so, more to come on that. It's very early days for us. We will be, you know, transparent and clear as those products come out in the market and as we bring them to market and share them with you, what that will look like. And as we go forward, additional webinars, release notes, we will notify in app. And I'm gonna kinda jump in. I saw a couple of questions around, can I opt in? Do I have to turn them on? For any of these, just like virtually all of the functionality that we roll out, oftentimes, if it's new, it's typically something to enable. Right? You're not forced into doing that. Obviously, when it comes to some of these AI agents, if you wanna keep that, you know, human personal touch, absolutely. We wanna make sure you have the option, to use the agents and those capabilities as they come online, but there'll be a lot of choice configured along the way. And we're committed to also making sure that any AI powered capabilities are clearly marked for you as well so you know that we're using AI to, bring that functionality to life, for you or for your members. So, with that Yeah. There's a few other questions that we could get to. I think you've answered the, you know, well, how optional will it be? Will we offer AI chat to members? Will we offer AI chat to to staff? I think the answer is yes on all of those. Those features will be released, and you'll be getting more detailed road maps in the coming weeks as you can start to understand when those capabilities will be out. And in the instance that Wes talked about that some of those are incremental, you know, usage based or incremental products, we'll make that very transparent and clear. I think it would be really good, Wes, for you to explain the difference between Dexco Engage and Dexco Engage Pro and how that will evolve. There was a question on that. Yeah. So, Daxco Engage, has been normally in our it's our, kind of retention based marketing solution, traditionally focused more at the nonprofit market, which allows you to, you know, message, a campaign, against your existing membership base, much like you, you know, kind of to communicate with them via email, and and other forms of communication. Engage Pro, is another offering that we have that is focused more on the lead to sales side. So taking a prospect or a nonmember or potentially an existing member, but you wanna offer them new products and services. That product actually comes from our club organization, our club side of the business. But, increasingly, we've heard from customers that, there's a need for that in the nonprofit, and we agree. And so one of the things, the you know, little preview is that we see those solutions coming together. There's more to come on that. We're not you know, with more details, we can come a little further as those plans become a little more solidified here in the upcoming months. But our vision for that is to have an end to end kind of marketing automation solution that can cover the complete customer or member journey, throughout their life cycle. But today, those two things are separate. One is a focus on retention. One is for engage pro is focused on kinda more of the lead to sales or lead to onboarding workflow. So this quarterly webinar is really intended to give you good insights into products and services that are coming. In addition to this, we will be amping up our rate and pace of customer success webinars that will be teaching you how to use the tools, answering adoption questions, answering feature questions. I see many questions in here on reporting and on customer reporting and the new dashboards. So there will be sessions coming up that will go deep into the how tos and the best practices on those, and so watch for those those sessions to be published soon as we really amp up the pace of those as well. Let's see. Any other things? I think Erin's still asking about Engage and Engage Pro. Do you need to have both? In the short term, Erin, those are two separate platforms. And what I think Wes is referring to is that over time, we intend to bring those two capabilities together into one, and so you'll see that road map from us as we get that strategy completed in the coming weeks. All right. I think we have answered all of the questions that I've seen. Any last moments of questions? And if not, we will, as a reminder, be sending the replay of this webinar. We'll be sending the slides. It will include in some links to our original AI announcement and the FAQ there and work on updating the FAQ with any incremental questions we saw today. Will the AI integration does DEXA planning creating and put more training guides and training videos to better help staff? Absolutely. Training, customer success, or the ability for your staff, your admins and staff to understand how to use our platform better is a massive focus for Daxco in 2026. We brought on new leaders to help us build out more training and adoption programs, and our intention is to really amp up the pace and rate of those. And we'll be refreshing our customer portal, which hosts our help center this year as well, and you'll hear more about that in the coming weeks as well. Thank you for that fantastic question. All right, with that, I would like to thank my colleagues and thank all of you for attending and being so active in the questions, and we will look forward to seeing you again on our next quarterly roadmap webinar or on one of our customer success webinars very soon. Thanks, everybody.